| Partner: |
 Creative Learning Agency |  Gloss | Artsmad | | Daisi | Wave | Departure Arts | | Barefoot | Keap | WYAP | | Spaeda |
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| Theme: |
| Being Healthy | Staying Safe | Enjoying & Achieving | | Making a Positive Contribution | Achieving Economic Well-Being |
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| Title: |
Change4Life: The Convenience Store Project
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| Summary: |
Sue Curtis from Citrus Creative working on behalf of Government Office South West to create a region wide project and celebratory launch event in partnership with local convenience stores. Aim to raise awareness with convenience stores of obesity, encourage them to stock and display fresh fruit and vegetables and to build links with their local communities. A strand of the national government obesity strategy and initiative, Change4Life.
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| Image: |
 MJB_8662 artsedsw websize.jpg Download
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| Image Text: |
Dr Joel and pupils from Upper Horfield Primary School in Bristol
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| Who: |
Government Office South West, National Department for Health, Upper Horfield Primary School, Bristol, Creative Learning Agency and artist, Dr. Joel.
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| What: |
Dr Joel worked with 18 children from Upper Horfield Primary School in Bristol to create a 5-A-Day Rap promoting the importance of eating fruit and vegetables. A whole school assembly took place after the workshops and they rehearsed the rap before giving their first public performance whilst serving healthy and tasty wraps at the launch of one of the first Change4Life Convenience stores in Bristol.
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| Where: |
The event was held at the SPAR store Filton Avenue, one of more than 30 convenience stores across the South West to join Change4life and work with their local NHS to promote healthier eating in their communities.
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| When: |
March 2010
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| Numbers: |
18 Year 6 pupils, who performed for a wider audience (exact numbers unknown), these 18 pupils went onto teach the rap to the other pupils in the school and are planning to share it with other primary schools in Bristol.
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| Ages: |
10 - 11 year olds.
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| Strategy: |
Department of Health South West’s Objectives for the project:
- Enable children and their families to understand the importance and benefits of including fresh fruit and vegetables in their diet
- Create a rap which will be a vehicle for promoting the Change4Life fresh fruit and vegetable messages e.g. Five a Day; Snack Check; Sugar Swaps and can be performed at the launch of the South West Convenience Store Project
- Encourage children and their families to increase their fresh fruit and vegetable consumption
- Raise the profile of Change4Life and its key messages
- Attract media attention and achieve media coverage locally and regionally
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| Impact: |
What the school wanted to achieve:
- Develop appropriate skills to enable children to understand the key characteristics of raps/vocal percussion and to produce their own rap, perhaps incorporating vocal percussion
- Create an inspirational music/poetry experience for kids in school, creating a buzz which will ‘spill over’ to parents, extended family etc
- Use the relationships between eating fresh fruit and vegetables and a healthy body and mind as a theme for work in other areas of the curriculum while the rap is being developed i.e. Art & Design; Cooking; Creative Writing etc.
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| Outcome: |
National Indicators:
NI11 Engagement in the arts
NI 110 Young people’s participation in positive activities
NI 55 Obesity in primary school age children in Reception
NI 56 Obesity in primary school age children in Year 6
Since launching over a year ago, Change4Life has worked with individuals and groups across England and Wales to prevent people from becoming overweight by encouraging them to eat better and move more.
Following a successful trial scheme in the North East where sales of fruit and veg grew by almost 50 per cent, convenience stores across the South-West are now joining the Change4Life movement. Change4Life has been working with these retailers to enable them to devote more store space to a wider variety of fruit and vegetables, making it easier for people to make healthy choices when shopping at their local store.
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| Comments: |
“Change4Life is a positive and potentially life-changing scheme that is making real changes to people’s lives. We welcome the opening of Bristol’s first Change4Life store and hope that it will encourage more people to eat healthily and move more”. Hugh Annett, Bristol’s director of public health
“The project is a fantastic opportunity for the children to have fun learning about the importance of a healthy lifestyle”. Tim Seddon, Deputy Head Upper Horfield Primary School
"Change4Life has been at the heart of the convenience store sector's efforts to grow sales of produce, particularly in deprived areas. Working with the Department of Health and using the Change4Life branding, members have grown produce sales by nearly 50 per cent, bringing significant and lasting change to those stores and for the communities they serve." Association of Convenience Stores Chief Executive James Lowman
“The Change4Life movement has been established to encourage children and families to follow healthier diets and move more. SPAR is extremely happy to support this scheme and help to make fresh fruit and veg more accessible to those people wishing to make a change to their lives. This further encourages our stores to be the heart of the community providing what the consumer wants." Richard Bennett, Retail Director of SPAR UK
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| What Next: |
Seeking funding and resources to enable the children to take the 5-a-day rap into other Bristol schools to spread the word and develop the campaign. Spar keen to develop project, including running a competition for a bike.
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| More Information: |
For further information please contact Creative Learning Agency or Lawrie Jones on: 0117 900 3410 or at: Lawrie.jones@bristolpct.nhs.uk
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| Date Posted: |
26 Aug 2010
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| Archive Date: |
31 Dec 2011
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